Do you know how rules and regulations, or self-imposed parameters for a project, tend to make for more creative and effective results? Well, in my mind, the same goes for marketing to women. What if you were forced by a state law not to be obviously gender-specific in your marketing … Read on >
My interview on The Browser, a local digital media/online realm radio show, airs tonight at 6 pm Eastern on an internet station called The Radiator – WOMM-LP 105.9. If that time doesn’t work for you, you can always go back and listen to the podcast version later to … Read on >
The first time I was offered a glass of wine in a hair salon it felt very out of context (especially since it was twenty years ago) but, it definitely made the experience that day memorable. I appreciated that the wine brought a bit of celebration to my otherwise bi-monthly … Read on >
There are noticeable changes in male consumer behavior today and they are worth noting. Why? Because, when you take a closer look, the differences between male and female buying habits are becoming much less striking.
A recent MediaPost article by David Goetzl discusses how such changes have lead ESPN to … Read on >
In an interview entitled, “Is Marketing to Women Dead?” - Maria Reitan, host of Purse Strings Radio, and I talk about how gender awareness is evolving in marketing, including which brands already address those changes in how men/women buy with their ad campaigns. Marketing to women isn’t … Read on >
Is this perpetual hunt for the ways in which people are so extremely different from one another – Republicans from Democrats, women from men, “macho” men from “feminine” men, “strong” women from “soft” women – really necessary? Of course there are differences among us all, and if we are … Read on >
In my latest eBrandmarketing post, I write about how any one brand can become known for marketing to women well, by doing its homework and then sharing it.
Here’s a clip:
Share the wealth – we’ve all heard that phrase. But, for traditional industries slowly starting to understand and commit to … Read on >
