My recent post on whether or not marketing to women has to be a women-only pursuit (short answer – absolutely not) got me thinking on a broader point: why does it take a bit of gender outrage (and, so-labeled “feminist” commentators/authors/bloggers often get things going) in order for human … Read on >

Feminism has long been hard to define, but the twenty-first century third wave version seems more difficult still to pin down.  Yet – and especially for organizations striving for relevance in working with or marketing to women, – it may be more important to understand this wave now.  For one … Read on >

One reason marketers should pay attention to the many feminist discussions taking place on- and offline these days (including one of my own) is that it reflects the way women see themselves – and may well influence how they expect you to see them.  Barring in-depth research around this … Read on >

Coming up with a title for this post was hard. The word “feminist” throws all sorts of people of both genders out of whack, and why would I want to look at how this applies to marketing, anyway?

When I came across Dave Hill’s article in The Guardian, I … Read on >