If influencing a mass of citizens toward sustainable behavior is anywhere within your mission, start with women.

I often write about sustainability hidden in plain sight, in terms of what a person or company may already be doing that could be or help drive further sustainability.  In the same way, women … Read on >

I tend to write fairly long posts, I realize, but I’m going to try to start just putting things out there.  If you want more information or to consult with me on these topics, you know where to find me.

It strikes me that, given all the news and statistics about … Read on >

This past few months, a lot of the little projects I’ve worked on or participated in, have completed.  Some are marketing to women focused and some are more sustainability-oriented, but, as is my perspective – applying what you learn about the women’s market to the sustainable consumer market can be … Read on >

When so many “studies show,” experts have spoken, books have been written and conferences on the topic held, why do marketing decision-makers STILL lag behind consumer culture?  I ask because I have long been astounded by how “marketing to women” continues to be “new” news.  And, now, as I study … Read on >

There’s a fear that often comes up within traditional industries when they begin to consider delving into marketing to women: how will our male customers, who we greatly value, respond?  It’s a valid hesitation, but one a lot more companies need to get over.  Take jewelry site, Blue Nile, … Read on >

To feed both my quick hit Tweets (I’m @AndreaLearned) and longer blog posts, I  survey the many marketing-related news stories on a daily basis.  Today, I found plenty of food for thought.  Two articles in the same MediaPost newsletter caught my eye: 1) a story of Swiffer doing promotions … Read on >

I am just re-reading Chip Conley’s book, Peak, and read this line: “…is the inability to easily measure something a valid excuse for dismissing its value?” This ability to measure, or not, is often part of the marketing to women discussion. Consider … Read on >

In today’s issue of Pam Danziger’s Unity Marketing newsletter, she writes that the experience rather than the “thing” is more sought after in today’s luxury marketplace. And, the affluent people she … Read on >