Learned On | gender, consumer behavior and sustainability

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Posts Tagged ‘female consumers’

Resources: Women’s Market & Sustainability

This past few months, a lot of the little projects I’ve worked on or participated in, have completed.  Some are marketing to women focused and some are more sustainability-oriented, but, as is my perspective – applying what you learn about the women’s market to the sustainable consumer market can be … Read on >

What’s So Scary? Catch Up With Consumers!

When so many “studies show,” experts have spoken, books have been written and conferences on the topic held, why do marketing decision-makers STILL lag behind consumer culture?  I ask because I have long been astounded by how “marketing to women” continues to be “new” news.  And, now, as I study … Read on >

Are Traditional Industries Marketing to Women or Men (or Both)?

There’s a fear that often comes up within traditional industries when they begin to consider delving into marketing to women: how will our male customers, who we greatly value, respond?  It’s a valid hesitation, but one a lot more companies need to get over.  Take jewelry site, Blue Nile, … Read on >

Tapping Today’s Culture? Swiffer Vs. Target

To feed both my quick hit Tweets (I’m @AndreaLearned) and longer blog posts, I  survey the many marketing-related news stories on a daily basis.  Today, I found plenty of food for thought.  Two articles in the same MediaPost newsletter caught my eye: 1) a story of Swiffer doing promotions … Read on >

Valuing the Immeasurable in Marketing to Women

I am just re-reading Chip Conley’s book, Peak, and read this line: “…is the inability to easily measure something a valid excuse for dismissing its value?” This ability to measure, or not, is often part of the marketing to women discussion. Consider … Read on >

What Is Luxury, Anymore?

Tiffany

In today’s issue of Pam Danziger’s Unity Marketing newsletter, she writes that the experience rather than the “thing” is more sought after in today’s luxury marketplace. And, the affluent people she … Read on >