If ever there were an example of how true, women-focused customer experience development and marketing efforts could also resonate with men, it might just be Kimpton Hotels. Long considered a pioneer and best practice example in the field of marketing to women, specifically, this chain is now a mass market … Read on >
Satire isn’t only for Jon Stewart and politics (though he surely reigns eternal). It is also a great mechanism for consumers or the pop-culture media to raise up the disconnections in a brand’s understanding of their markets. One (with … Read on >
Management consultant and Treasure Hunt co-author, Michael Silverstein (who I interviewed a few years ago for 9 Minds On Marketing), is studying up on women for his next book,The Female Economy (due out Sept. 09). It is interesting that respected, thought leading, and male, management consultants/experts (like … Read on >
We live in a time of commoditization, where logic/linear thinking doesn’t necessarily help us differentiate or guide our decisions like it used to. This is no surprise.
In his already-classic book, A Whole New Mind (Riverhead Books, 2005), Daniel Pink addresses this as he writes of a new conceptual age. … Read on >
In talking with media and in my writing of articles about marketing to women lately, the consumer perspective has become more interesting to me. If more women start to realize what incredible power they hold in their wallets, and how taking the time to communicate their preferences with brands … Read on >
