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Posts Tagged ‘female beer drinkers’

Imagery That Speaks: Gender Stereotypes and Beer Advertising

Beer brands have a distinct advantage in advertising. They are practically expected to use humor, and have long been allowed some degree of gender stereotyping (and perhaps welcomed outcries of “sexism” as worth the negative publicity). … Read on >

ADWEEK’s Joan Voight Gets My Take On Gender Trends in Marketing

It all started with an email conversation about beer advertising, and how simply making a “fruity” version wasn’t going to do it for the beer drinking women I knew. Then Joan and I got talking about gender trends in marketing in general, and it got really interesting, – and … Read on >