When so many “studies show,” experts have spoken, books have been written and conferences on the topic held, why do marketing decision-makers STILL lag behind consumer culture? I ask because I have long been astounded by how “marketing to women” continues to be “new” news. And, now, as I study … Read on >
A few years ago, the trend predictions were that consumers and businesses would start to go “green.” How true it was! Today, “green” has morphed into “sustainability,” and that concept is by no means a short term trend, but a much longer term movement. Because of that, many brands (but … Read on >
What motivates the average person to engage with the tough societal issues? That’s a question I’m deeply exploring in both my work and master’s studies these days. An article by George Marshall in Yes Magazine helped me put some framework around the psychology of climate change denial, specifically, and … Read on >
More and more, my personal passion for sustainable business practices is aligning with my knowledge of how women buy. But, as is my usual way, that is not to say I will lecture you on how to reach only environmentally-oriented women. Rather, I see my mission in serving as a … Read on >
Perhaps it’s because I was born/raised in the teeny town in Michigan where Whirlpool is based, but I have a soft spot, generally, for both their products and their marketing campaigns. The latest news is their research on how energy efficiency-aware or not appliance shoppers are, and how the … Read on >
