What motivates the average person to engage with the tough societal issues? That’s a question I’m deeply exploring in both my work and master’s studies these days. An article by George Marshall in Yes Magazine helped me put some framework around the psychology of climate change denial, specifically, and … Read on >
More and more, my personal passion for sustainable business practices is aligning with my knowledge of how women buy. But, as is my usual way, that is not to say I will lecture you on how to reach only environmentally-oriented women. Rather, I see my mission in serving as a … Read on >
Unless you are living under the proverbial rock, you know that ‘green-ness’ and ‘social responsibility’ are very front and center for brands these days. Whether your company is staying under the radar as you explore the best path to take, or all-out touting your wonderfulness via ad campaigns, the smart … Read on >
