GOOD magazine recently interviewed me about consumer behavior and energy efficiency.  Here’s a snippet of what I had to say:

If homeowners are unfamiliar with energy-efficiency measures, but hear that people they know are doing it (and that they are saving money and feeling good about it), there’s real power … Read on >

How women buy and how they work/lead is big news these days – no matter what brand, category, industry or organization.  When you think about how to start to change the culture around sustainable life and business practices, women also appear to be worth serious consideration.  This is particularly … Read on >

Perhaps it’s because I was born/raised in the teeny town in Michigan where Whirlpool is based, but I have a soft spot, generally, for both their products and their marketing campaigns.  The latest news is their research on how energy efficiency-aware or not appliance shoppers are, and how the … Read on >