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Posts Tagged ‘emerging male consumer’

Today’s ESPN Man Shops Suspiciously Like Yesterday’s Woman

If ESPN is noticing “the new male consumer,” he is surely entering the mainstream.  This man, as described in a TV Week article on ESPN’s shifting ad approach, is someone “a different set of advertisers need to reach. Those new males are booking family vacations, picking … Read on >

ESPN On The Changing Male Consumer

There are noticeable changes in male consumer behavior today and they are worth noting. Why?  Because, when you take a closer look, the differences between male and female buying habits are becoming much less striking.

A recent MediaPost article by David Goetzl discusses how such changes have lead ESPN to … Read on >