A recent New York Times piece on how Target uses data analytics to reach pregnant women with their ad campaigns (at just the right time) got me thinking.  How can sustainable businesses leverage their … Read on >

My most recent SustainableBusinessForum piece takes a look at Outdoor Afro, the thriving social-media savvy business launched by Rue Mapp.  This business, which emerged from Rue’s personal passion, is now powerfully connecting African Americans with nature – and … Read on >

The story in the New York Times today about how smaller, independent green cleaning product brands (like Method and Seventh Generation) are doing better than “green” lines of larger brands (like Clorox Green Works) presents … Read on >

My August 18th commentary derives from a July newsletter article I wrote on reaching women along their journeying paths – step by step.  After I wrote that piece, I came across a T.S. Eliot quote that made me consider that idea from a broader, beyond marketing, perspective: “The journey … Read on >