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Posts Tagged ‘design thinking’

Employee Engagement: Nurturing Internal Partners

*This article first published in the July 2011 issue of my quarterly newsletter.

Thinking sustainably is about seeing the interconnections of systems around a particular business problem or issue. Since, among other things, the people involved, the natural world, and government regulations are ever-changing, there’s no way for a business … Read on >

Design Thinking: Transformability In A Downturn

In an economic downturn, there may be a tendency to give up on new ideas and thinking, and just hunker down, until the worst is over. But, what if this is really our chance to examine new possibilities? If freaking out doesn’t make your numbers improve (and … Read on >

Think Design: Brand-Consumer Interaction On A Whole New Level

After interviewing Donald A. Norman, author of Emotional Design (and other great books on the topic) for my 9 Minds On Marketing eBook a few years back, I was sold on pursuing a more design-oriented way of thinking and writing. A recent BusinessWeek article by … Read on >