If I asked you, you’d tell me that your company/brand definitely takes in customer feedback.  In fact, in this uber-consumer-participatory era, you’ve got an amazing email database and a full-time staff on it, right?   But, does your brand make it across that final inch of the feedback loop to keep … Read on >

There’s no denying it: Women shop—sometimes by choice, and sometimes by necessity.

Women therefore have a lot of buying decisions to make—for their husbands/partners, kids, parents, and maybe even some friends, in addition to themselves. Today’s women, much more than the women of yesteryear, have many more products to choose … Read on >

I decided to call my experience with Three Chairs (a retail furniture store with a few Michigan and Indiana locations) Part I, because I am hopeful that I can … Read on >

The other day I bought a new kitchen faucet that much more suited my sense of style and my stainless steel sink.  It was so lovely to see installed… … Read on >