One of the six guidelines to transparent marketing in reaching women, as laid out in Don’t Think Pink, is: to build customer feedback into your process.  Over the years since DTP published (and, to be clear, my co-author and I were by no means the first to tout the … Read on >

Those of you who have heard me speak, or who have been reading my blog for a while, might be a little sick of me going on and on about customer advisory boards. Such a gathering of female customers sounds hard to organize or at least, to make successful. … Read on >