While Abigail Rodgers, VP of Global Sustainability Strategy and Communication for The Coca Cola Company, had a lot of great insight to share in my latest SustainableBusinessForum piece, her idea that sustainability serves as a corporate leadership beacon my have been the most important.  If they are looking for … Read on >

In Part 2 of my SustainableBusinessForum piece, More Women, Better CSR, I point out that what women bring to the corporate leadership “table” is practice and comfort using their relational traits.  I see huge potential in recognizing that and developing strategies for nurturing – in everyone – the types … Read on >

‘Tis the season for “best of 2011″ lists and 2012 trend forecasts.  From year to year, few of the items included in these compilations ever seem that earth-shatteringly newsworthy.  However, with an eye on the sustainability-forward business, seeing the longer term may be the point.  As it stands, few … Read on >

The Atlantic recently published an interview with me that included some good questions on trends and innovation in sustainability. Here’s an excerpt:

What’s something that most people just don’t understand about your area of expertise?

How thinking big about the connections of cultural trends, consumer behavior research, and other-things-that-don’t-seem-to-relate-at-all can give … Read on >

A newly released report from the Weinreb Group on how sustainability reached the C-Suite has been getting much coverage and starting great conversations this week. Of the ten key findings in “The CSO (Chief Sustainability Officer) Back Story,” three, in particular, caught my eye – from … Read on >

When you think about corporations doing things right, your mind doesn’t immediately  think of a candy bar, but maybe it should.  In the course of my research on the attributes of corporate sustainability leaders, I came across a reference to … Read on >

Does empathy have a “touchy/feely” rep, or is it just me?  What I mean is, do we as a culture – and by default – assign empathy a “feminine” or “soft skill” essence?  Our need to nurture sustainability leadership, right now, makes this a very important question.

Before I go further, … Read on >

One of the things that so intrigues me about sustainability is the way it forces a hard look in the opposite direction for just about every business topic.  For instance, you’d think “green marketing” would demand an overt or visible approach, but green or sustainable marketing seems to be most … Read on >

Inspired by “fighting” words from PUMA’s CEO Jochen Zeitz, as published in a recent MarketingWeek piece, there’s been a lot of Twitter talk about whether or not CSR is obsolete.  As Zeitz put it: CSR is an obsolete idea and we cannot delegate responsibility to one department. … Read on >

As part of my master’s thesis on the qualities and traits of sustainability leaders, I, of course, have been studying up.  One thing I’m paying attention to is whether sustainability leadership is really that different from exemplary, pre-sustainability awareness, leadership – and, if so, how.  What strikes me so far … Read on >