Perhaps I’ve not been clear enough lately. Just as marketing to women really should not have been some hugely new concept when it started getting noticed a decade ago, so too should marketing to the sustainable consumer NOT be considered a whole new, hard to learn, concept. In both cases, … Read on >
What makes women and men behave the way they do or say what they say? This question gets to the “art” that gets neglected in the “science” of the marketing to women field. Interestingly, if you boil this idea down to its essence, it starts to look like marketers are … Read on >
Much has been said and written about the multi-tasking woman. Our twenty-first century culture almost celebrates her. How does she do it? Or, should the question be why must she?
The female brain has been found to be better able to process a baby’s cry while also cooking dinner and checking … Read on >
Satire isn’t only for Jon Stewart and politics (though he surely reigns eternal). It is also a great mechanism for consumers or the pop-culture media to raise up the disconnections in a brand’s understanding of their markets. One (with … Read on >
One of the six guidelines to transparent marketing in reaching women, as laid out in Don’t Think Pink, is: to build customer feedback into your process. Over the years since DTP published (and, to be clear, my co-author and I were by no means the first to tout the … Read on >
I like the sound of the Simplifier, a psychographic recently defined by John A. Quelch and covered by Iconoculture. This person is:
“…a middle-aged affluent looking to downsize during the downturn because she wants to, not because she has to (Harvard Business Publishing 10.15.08).”
While the Simplifier may … Read on >
Very few people who cross my path on a daily basis seem their numerical age, and you’ve probably noticed the same in your life. Why that is should certainly be something marketers consider as they seek more relevancy in serving consumers.
After all, back when I was a kid the … Read on >
The economy doesn’t look good these days, to state the obvious, but should marketers just throw in the towel? How can we continue to promote goods and services in a time when everyone (including you) is choosing to more wisely and carefully consume?
Target Corporation’s Senior Public Affairs … Read on >
My latest eBrandMarketing post looks at some of John Zogby’s new consumer trends (as per his latest book, The Way We’ll Be) and relates those to the women’s market. Here’s a clip:
Interestingly, if marketing to women is your task, you have likely long been using this … Read on >
Management consultant and Treasure Hunt co-author, Michael Silverstein (who I interviewed a few years ago for 9 Minds On Marketing), is studying up on women for his next book,The Female Economy (due out Sept. 09). It is interesting that respected, thought leading, and male, management consultants/experts (like … Read on >
