Learned On | gender, consumer behavior and sustainability

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Posts Tagged ‘consumer trends in marketing’

Should Multi-tasking Be Encouraged, Or Taken to Task?

Much has been said and written about the multi-tasking woman.  Our twenty-first century culture almost celebrates her.  How does she do it? Or, should the question be why must she?

The female brain has been found to be better able to process a baby’s cry while also cooking dinner and checking … Read on >

Finding Consumer Common Ground, Part II: Psychographics

As I wrote in Part I, brands are starting to look beyond the obvious and the linear in trying to resonate with today’s consumer. Both the storytelling I discussed there, and the psychographic approach I’ll cover here, are powerful ways to reach the “feminine brain traits” in everyone.

Psychographic … Read on >