One of the six guidelines to transparent marketing in reaching women, as laid out in Don’t Think Pink, is: to build customer feedback into your process.  Over the years since DTP published (and, to be clear, my co-author and I were by no means the first to tout the … Read on >

And, the biggest trend in marketing to women as we enter 2009 is… drumroll please… putting out a press release about forming a women’s market expert panel.   Does that really deserve fanfare?

To me the news occurs when said organizations or brands can point to a successful six-month old (or older) … Read on >