Since it published in 2005, I’ve made it my mission to highly recommend the Daniel Pink book, A Whole New Mind, to pretty much everyone I come into contact with (and perhaps especially to reporters writing about gender in marketing). I’d like to, but, alas, I can’t buy 4500 … Read on >
Semantics is often pooh-poohed, as in: “that’s just semantics.” But, as I research the gender shifts in workplace and marketing these days, I think we should be giving semantics their due. Word choice actually DOES matter when formerly touchy topics are raised, especially if the point of raising them is … Read on >
If marketers continue to create campaigns based on thinking that “men always do this” or “women always do that,” they are going to fall into a gender trap. In this era of the much more diligent shopper, we just can’t … Read on >
A recent Wall Street Journal article by Mark Penn describes the “new info shopper.” While I have no problem concurring with his description of this information-gathering, deliberate consumer, I submit that there is nothing “new” about it. Instead, the info shopping ways that have long been considered to be … Read on >
In an interview entitled, “Is Marketing to Women Dead?” - Maria Reitan, host of Purse Strings Radio, and I talk about how gender awareness is evolving in marketing, including which brands already address those changes in how men/women buy with their ad campaigns. Marketing to women isn’t … Read on >
No surprise here – you really can’t “think pink” (and you shouldn’t be anyway) when marketing to parents. Men are more involved in the caretaking/raising of kids than ever before, and what used to be a gender difference question is now really a generational difference question. Here’s a … Read on >
We feel like we’ve come so far as a culture, don’t we – and yet… the gender debate continues. While gender equality has been legislated into much of the public arena, the problems on the private side – how each individual experiences or deals with gender roles or stereotypes … Read on >
Men have officially become the “next big thing” for marketers. So, should we just forget our women’s market knowledge and shift attention completely toward the male species? No. Instead, the research and experts cited in an AdWeek article by Andrew Adam Newman suggest that what … Read on >
This week I launch my contributing editorship with eBrandMarketing.com [ed. note: as of 11.08, that blog became ReachingWomenDaily], with a post on my mission to make “marketing to women” obsolete. The non-gendered end goal = marketing to the highest customer standard, whoever that customer may be … Read on >
