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Posts Tagged ‘consumer electronics marketing’

Laptop Gender Wars

What does your laptop say about you?  Mine is a black MacBook.  Does it mean something if it isn’t pink or red, or stored in a very stylish case when I travel?

Josh Fruhlinger called me a few weeks back to talk about just that.  He’d noticed an oddly and overly … Read on >

Best Buy Evolves

By now, most of you have heard or read the news that Best Buy has opened a new store in Aurora, Colorado, with a lot of changes that were inspired by women (both internally and externally). What I love about this story is that it shows how the … Read on >