Learned On | gender, consumer behavior and sustainability

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Posts Tagged ‘consumer behavior psychology’

Robert Cialdini is My Hero: Sustainability “Social Proof”

When people see that their neighbors have more energy efficient households, it GETS them!  My absolute hero (and someone whose work I am closely studying for my master’s thesis), Robert Cialdini, is now leveraging his “social proof” compliance technique for sustainability purposes.  A New York Times article by Saqib … Read on >

Lessons from the “Target: Women” Hotseat

Satire isn’t only for Jon Stewart and politics (though he surely reigns eternal).  It is also a great mechanism for consumers or the pop-culture media to raise up the disconnections in a brand’s understanding of their markets.  One (with … Read on >

Women “Running the World” Isn’t The Point

Semantics is often pooh-poohed, as in: “that’s just semantics.”  But, as I research the gender shifts in workplace and marketing these days, I think we should be giving semantics their due.  Word choice actually DOES matter when formerly touchy topics are raised, especially if the point of raising them is … Read on >