When people see that their neighbors have more energy efficient households, it GETS them! My absolute hero (and someone whose work I am closely studying for my master’s thesis), Robert Cialdini, is now leveraging his “social proof” compliance technique for sustainability purposes. A New York Times article by Saqib … Read on >
Satire isn’t only for Jon Stewart and politics (though he surely reigns eternal). It is also a great mechanism for consumers or the pop-culture media to raise up the disconnections in a brand’s understanding of their markets. One (with … Read on >
Semantics is often pooh-poohed, as in: “that’s just semantics.” But, as I research the gender shifts in workplace and marketing these days, I think we should be giving semantics their due. Word choice actually DOES matter when formerly touchy topics are raised, especially if the point of raising them is … Read on >
