It’s a human condition as well as a marketer’s condition: we tend to be a little freaked out by blank spaces. Be they pauses in conversation or copy-less ad inches, it is our instinct as social beings to fill it already (yikes)! And yet, the best way to actually invite … Read on >
Satire isn’t only for Jon Stewart and politics (though he surely reigns eternal). It is also a great mechanism for consumers or the pop-culture media to raise up the disconnections in a brand’s understanding of their markets. One (with … Read on >
I know non-shopping gals well, because I am one. (indeed…the irony!) I have chosen to live in places where I’ll find like-minded types, and so have become a particular expert in under-appreciated non-buying minds. Of course, these folks buy the usual products and services, but shopping is not something they … Read on >
One of the six guidelines to transparent marketing in reaching women, as laid out in Don’t Think Pink, is: to build customer feedback into your process. Over the years since DTP published (and, to be clear, my co-author and I were by no means the first to tout the … Read on >
For a few days last week I worked with Jim Oswald* (see more on him below) on a graphic illustration project about what vibrant community means. The idea was to gather the words and thoughts of passersby at the Pacific Coast … Read on >
