It’s a human condition as well as a marketer’s condition: we tend to be a little freaked out by blank spaces. Be they pauses in conversation or copy-less ad inches, it is our instinct as social beings to fill it already (yikes)! And yet, the best way to actually invite … Read on >
Satire isn’t only for Jon Stewart and politics (though he surely reigns eternal). It is also a great mechanism for consumers or the pop-culture media to raise up the disconnections in a brand’s understanding of their markets. One (with … Read on >
I know non-shopping gals well, because I am one. (indeed…the irony!) I have chosen to live in places where I’ll find like-minded types, and so have become a particular expert in under-appreciated non-buying minds. Of course, these folks buy the usual products and services, but shopping is not something they … Read on >
One of the six guidelines to transparent marketing in reaching women, as laid out in Don’t Think Pink, is: to build customer feedback into your process. Over the years since DTP published (and, to be clear, my co-author and I were by no means the first to tout the … Read on >
For a few days last week I worked with Jim Oswald* (see more on him below) on a graphic illustration project about what vibrant community means. The idea was to gather the words and thoughts of passersby at the Pacific Coast … Read on >
Author: Deborah Tannen
Men have a more asymmetrical, positioning approach to communication, while women have a more symmetrical, connecting approach. This is a classic worth revisiting frequently.
Author: Daniel H. Pink
R-directed thinking (often referred to as the more feminine type of thinking) is starting to get its gender-neutral due, and people who can think more holistically are seeing the rewards in this new conceptual age.
One man’s evolution from successful conventional business thinker to practically iconic sustainable business thinker. Anderson’s book is a great entry point for any businessperson considering sustainable development.
