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Posts Tagged ‘conscious consumer’

Influencing Sustainable Behavior Change…Indirectly

Sometimes the hard sell isn’t nearly as effective as the soft one.  Along those lines, weighing the direct versus indirect approach is a very interesting consideration for influencing sustainability change.  I’ve been mulling this a bit today, so thought I’d put up a quick post (and would love your take!).

The … Read on >

Bridging Gender, Consumer Behavior & Social Responsibility

A few trends are aligning that have already and individually been making a difference in the world of marketing.   They have to do with consumer gender, corporate responsibility and values-based humans (as consumers and employees).  While addressing these will be challenging for marketers, I believe it will be worth … Read on >