Midst packing for a flight to San Francisco in a few hours, I caught the latest campaign profile from Stuart Elliott of the New York Times in my in-box.  Would that I could write a longer post, but these are my bullet pointed thoughts on the new Timex … Read on >

During my recent discussion with Katya Andresen, I realized that there was a resource many corporations might not be aware of – one that could help them better plan/organize/develop their own cause marketing efforts.  Katya is the VP of Marketing for the Network for Good - and, though, … Read on >

Unless you are living under the proverbial rock, you know that ‘green-ness’ and ‘social responsibility’ are very front and center for brands these days. Whether your company is staying under the radar as you explore the best path to take, or all-out touting your wonderfulness via ad campaigns, the smart … Read on >