Learned On | gender, consumer behavior and sustainability

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Posts Tagged ‘cause marketing’

Corporations, Causes and Marketing to Women

During my recent discussion with Katya Andresen, I realized that there was a resource many corporations might not be aware of – one that could help them better plan/organize/develop their own cause marketing efforts.  Katya is the VP of Marketing for the Network for Good - and, though, … Read on >

How Green Is Your Corporate Responsibility?

Unless you are living under the proverbial rock, you know that ‘green-ness’ and ‘social responsibility’ are very front and center for brands these days. Whether your company is staying under the radar as you explore the best path to take, or all-out touting your wonderfulness via ad campaigns, the smart … Read on >

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