To feed both my quick hit Tweets (I’m @AndreaLearned) and longer blog posts, I  survey the many marketing-related news stories on a daily basis.  Today, I found plenty of food for thought.  Two articles in the same MediaPost newsletter caught my eye: 1) a story of Swiffer doing promotions … Read on >

Unless you are living under the proverbial rock, you know that ‘green-ness’ and ‘social responsibility’ are very front and center for brands these days. Whether your company is staying under the radar as you explore the best path to take, or all-out touting your wonderfulness via ad campaigns, the smart … Read on >