I was just going to sign off for the day when I came across a post on an Arizona college newspaper’s site that compelled me to get my thoughts down. “Trucks destroy the idea of manhood” by Jason Hagerty brings up a few points I’ve tried to make myself … Read on >

I was interviewed by Joan Voight for a recent OMMA article about the Nissan Cube.  Nissan’s idea with the cute, curved vehicle was to appeal to the much-sought younger generation by using Facebook, iPhone apps, and college students for marketing ideas along the way.  Voight’s piece covers a lot … Read on >

Marketing can be rough in a time when gender assumptions are going out the window.  We used to be able (we thought) to comfortably deduce what were “women’s” products and what were “men’s.”  The gender question had been easy to … Read on >

What an industry or brand thinks is “female-friendly” and what really is, may be two different things.  When we read about a company that is what I’ll now call “ff,” it’s mainly that they proclaimed themselves so, or held all-women promotional events, or were the first to show women, front … Read on >

The American automobile industry situation is indeed tragic, and at this point there is not much more to say. Still, I had always held out hope for the original Saturn “way.” That GM brand’s initial concept and launch is a great example of serving car customers “in a woman’s … Read on >

1) GM has just announced that it will cut its usual huge North American International Auto Show soiree, in addition to dropping its usual Emmy and Oscar advertising campaigns. This quote from the Detroit News article was telling: Citing budget cuts, the automaker said it … Read on >

“Girly Wheels” is a fun article by Tanya Barrientos in the October 31, 2004, issue of The Philadelphia Inquirer (of course, you have to register, for free, to read … Read on >

In “The Minivan Is Getting A Makeover” in today’s New York Times, Danny Hakim and Fara Warner write about how minivan makers are trying to get past the boring, soccer mom image … Read on >

Anybody out there love the “Love Mercedes” ad campaign? I have to say I don’t watch (that) much TV, but I have noticed the ads there and in magazines, which led me to check out the web site for the campaign. They must have taken a clue … Read on >