Since it published in 2005, I’ve made it my mission to highly recommend the Daniel Pink book, A Whole New Mind, to pretty much everyone I come into contact with (and perhaps especially to reporters writing about gender in marketing).  I’d like to, but, alas, I can’t buy 4500 … Read on >

Your assignment, should you choose to accept it:

1) Please read this book.

There will be more from me, once I’ve had the chance to read it myself, but in the meantime (and if you are game), I strongly suggest you take … Read on >