Just a quick news byte as a follow up to my blog post from late 2004 (wow, I’ve been doing this that long?) on the Innocent smoothie drink brand.  I loved it then for its humanizing approach.  Can/will its new owner, Coke, maintain that “social focus?”  Read Aaron O. … Read on >

I was sitting here at my computer this afternoon, iced green tea at the ready, when Stuart Elliott’s latest New York Times column on Salada’s “Unbottle Your Tea” campaign hit my in-box. Coincidence, or a nudge from … Read on >