Traveling with Kids? Make The Trip a Dream for Parents
In “Hip Hotels With a Kid-Friendly Vibe” from yesterday’s New York Times (registration required), Jennifer Conlin wrote of … Read on >
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Presenting Gifts For Men (the store)
(This photo is of "Action Man," one of the personalities profiled in the G4M store. See below for more.)
One of the things I like about writing regularly on business topics … Read on >
Sport and Fitness Retailers Trying To Better Serve Women
There was a great piece by Leslie Wright in yesterday’s Burlington Free Press . It was all about marketing to women in the outdoor industry, specifically focusing on local … Read on >
Reach Your Market: Brought To You By The Cellphone Industry
OK.. I don’t mean to say, by the title of my post, that the entire cellphone industry is a raging marketing success, but many of the phone and service companies … Read on >
Cause Marketing That Fits: Timberland
Stuart Elliott’s New York Times November 16th column about Timberland’s cause marketing (you’ll have to register/pay to read now), … Read on >
What Honeymooners Really Want
In “Skip the Toasters. Help Us Pay for a Trip to Italy.” – an article by Jane L. Levere in the Sunday Money section of the New York Times, … Read on >
What’s The Word On Chick Cars?
“Girly Wheels” is a fun article by Tanya Barrientos in the October 31, 2004, issue of The Philadelphia Inquirer (of course, you have to register, for free, to read … Read on >
Snowsport Industry: Marketing To The Everyday Consumer
I’ve been following the snowsport industry, and looking for some development in how they reach women, for some time now. Today, a few pieces of news I came across … Read on >
[Article]50+ Baby Boom Women, A Tough Nut to Crack
A Tough Nut To Crack, an article I wrote (that is now pasted into this blog, as a Sept. 9 post) on the difficulties of reaching Baby Boom women was just published in the British marketing and advertising industry publication, Mad.co.uk, today. In the piece, I point … Read on >
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Listen to...
Me reading the first chapter of my book, Don't Think Pink:
Me, interviewed by The Browser, on the evolution of my marketing to women into “gender trap” perspective:
Marketplace’s Mitchell Hartman interviewing me on the new women-focused Office Max campaign:
Andrea Gardner interviewing me on public radio’s Marketplace Morning Report:
A three-part interview with me on Justin Kirby’s ConnectedMarketing podcasts. We talk about marketing in the conceptual age, trends in gender stereotyping and more.
My conversation with Ben McConnell and Jackie Huba about Women’s Word of Mouth.
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