Though the now-common parlance for describing this field of study is ‘marketing to women,’ I struggle with it. Isn’t the whole point of being guided and inspired by your women’s market to be marketing WITH them?
Here’s my thought:
Marketing TO seems like a ‘push’ approach – as in: ‘This is … Read on >
May was national scrapbooking month, but I swear it still lingered in the air this early June. Tuesday morning I visited a scrapbooking store here in the Burlington area to … Read on >
For a few brands that are turning up the sensory side of their customer experience, what you see isn’t necessarily all you get. What you hear may be part … Read on >
The cover story for yesterday’s Boston Globe Magazine says it all: "Single and Loving It." What the article’s writer, Keith O’Brien, presents isn’t some shocking new concept … Read on >
Women are looking for common ground. Their relational brains need a starting point from which to launch a possible long term connection with your brand. So, the question becomes: are … Read on >
My mom and a few of her 60- and 70-year old friends recently went to the Toledo Museum of Art’s Louis Comfort Tiffany exhibit (which just closed). … Read on >
This past week or so, the topic of saleswomen vs salesmen has come up a few times, and then a friend forwarded this … Read on >
In "The Lady Means Business," an article in the April 10th issue of Adweek (reg. required), Joan Voight covers a few of the more recent … Read on >
This may not be a huge surprise: As women gain financial independence, they also gain more of an interest in finding a good-looking guy.
According to a short article in New Scientist (reg. required), a U.K. study (which will soon publish in Evolution and Human Behavior) found:… Read on >