Though the now-common parlance for describing this field of study is ‘marketing to women,’ I struggle with it. Isn’t the whole point of being guided and inspired by your women’s market to be marketing WITH them?
Here’s my thought:
Marketing TO seems like a ‘push’ approach – as in: ‘This is … Read on >
May was national scrapbooking month, but I swear it still lingered in the air this early June. Tuesday morning I visited a scrapbooking store here in the Burlington area to … Read on >
For a few brands that are turning up the sensory side of their customer experience, what you see isn’t necessarily all you get. What you hear may be part … Read on >
The cover story for yesterday’s Boston Globe Magazine says it all: "Single and Loving It." What the article’s writer, Keith O’Brien, presents isn’t some shocking new concept … Read on >
Women are looking for common ground. Their relational brains need a starting point from which to launch a possible long term connection with your brand. So, the question becomes: are … Read on >
My mom and a few of her 60- and 70-year old friends recently went to the Toledo Museum of Art’s Louis Comfort Tiffany exhibit (which just closed). … Read on >
This past week or so, the topic of saleswomen vs salesmen has come up a few times, and then a friend forwarded this … Read on >
In "The Lady Means Business," an article in the April 10th issue of Adweek (reg. required), Joan Voight covers a few of the more recent … Read on >
This may not be a huge surprise: As women gain financial independence, they also gain more of an interest in finding a good-looking guy.
According to a short article in New Scientist (reg. required), a U.K. study (which will soon publish in Evolution and Human Behavior) found:… Read on >
Adam Sternbergh wrote a fun and insightful piece for the April 3, 2006 issue of New York magazine (reg. required, I think) entitled "Grups." In it, he … Read on >
Me reading the first chapter of my book, Don't Think Pink:
Me, interviewed by The Browser, on the evolution of my marketing to women into “gender trap” perspective:
Marketplace’s Mitchell Hartman interviewing me on the new women-focused Office Max campaign:
Andrea Gardner interviewing me on public radio’s Marketplace Morning Report:
A three-part interview with me on Justin Kirby’s ConnectedMarketing podcasts. We talk about marketing in the conceptual age, trends in gender stereotyping and more.
My conversation with Ben McConnell and Jackie Huba about Women’s Word of Mouth.
