Marketing to women has evolved a bit since Don’t Think Pink first published in 2004, but the “transparent marketing” guiding principles within my book’s pages still apply – and then some. In addition, just as the women’s market lead my work directly into sustainability, so too do Don’t Think Pink insights hold true as insights into how today’s sustainable consumer is making purchase decisions. In much of the book, you could simply replace the word “women” with “sustainable consumer” and gain a whole new perspective. Whether male or female, the sustainably-minded consumer is practicing more holistic decision-making, and sees human connection/community as a crucial part of the process.
If you’d like a sample before buying the book, you can download the first chapter of Don’t Think Pink free, in PDF form. If audio format is your preference, you can simply listen to me read the first chapter – see the link in the upper right of this page.