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Don’t Think Pink and Free LOW Newsletter

While marketing to women has certainly (and thankfully) evolved since Don’t Think Pink first published in 2004, the guiding principles within my book’s pages still apply, and then some. Turn to DTP for tips on narrowing your focus, gathering and using customer feedback, generational differences, life stage details, and more.

Jumpstart your understanding of the women’s market by a) listening to me read the first chapter (see link in the upper right of this page), and/or, b) downloading the first chapter of Don’t Think Pink in PDF form, with the bonus of getting my FREE quarterly Learned On Women e-newsletters in that mix.  Sign up here:

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If you are ready to buy the book, just click below to shop either of these online stores:

amazon Don't Think Pink: What Really Makes Women Buy: And How to Increase Your Share of This Crucial Market