Learned On | gender, consumer behavior and sustainability

Learned On...

In 2009, Consumers Will Say “Yes, We Can”

Yes, we can.  What was it about that phrase that so engaged and inspired voters this past fall?  And, will that attitude be something they bring to their consuming habits in 2009?

Andrea Gardner interviewed me recently on this topic for public radio’s Marketplace Morning Report, and it got me … Read on >

Gender Trends In Marketing: My Interview on Purse Strings Radio

In an interview entitled, “Is Marketing to Women Dead?” - Maria Reitan, host of Purse Strings Radio, and I talk about how gender awareness is evolving in marketing, including which brands already address those changes in how men/women buy with their ad campaigns. Marketing to women isn’t … Read on >

Introducing Andrea: “Live” and On Video

My Take on Women’s Word of Mouth

My conversation with Ben McConnell and Jackie Huba about Women’s Word of Mouth.

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