In an October Greenbiz post, I wrote about how “I Spy Today’s Sustainability Leaders,” and mentioned the “Where’s Waldo” children’s books that were popular a while back.  After I wrote that piece,  I just kept thinking about … Read on >

If you follow me on Twitter,  you could likely tell I was pretty excited about being able to attend the University of Michigan’s (my alma mater!) commencement in early May, where President Obama spoke.  It was an incredible experience, and I left inspired to think differently and to … Read on >

I’ve written before about how the SHIFT toward sustainability happens because so many not-so-well-recognized men and women are doing their particular part.  Driven by personal passion and encouraged by one another, these are the people we need to start to notice.  That’s what inspired the commentary I wrote … Read on >

Angela Walseng and Wendy Scherer of The Social Studies Group and I were recently interviewed on Purse Strings Radio about our Green Mom Eco-cosm Study. We got into some lively discussion about:

• A woman’s awareness of her own journey toward sustainable or “green” living, and how she allows … Read on >
  

What motivates the average person to engage with the tough societal issues?  That’s a question I’m deeply exploring in both my work and master’s studies these days.  An article by George Marshall in Yes Magazine helped me put some framework around the psychology of climate change denial, specifically, and … Read on >

There’s nothing like going back to school to get a fresh perspective, and – wow – have I been learning some fascinating stuff since I stared working toward a master’s degree in socially responsible business and sustainable communities through Goddard College.  The ideas and connections it is sparking, in fact, … Read on >

I was inspired by a recent Time magazine article to consider the new power of the “citizen consumer ” in my October 5th VPR Commentary.   I celebrate this new responsibility revolution in my own buying, but I’d also suggest that marketers take heed. The way a person makes … Read on >

My August 18th commentary derives from a July newsletter article I wrote on reaching women along their journeying paths – step by step.  After I wrote that piece, I came across a T.S. Eliot quote that made me consider that idea from a broader, beyond marketing, perspective: “The journey … Read on >

This June 30th VPR commentary is my first in what will be a regular (probably monthly) contribution.  My intention is to explore my passions for sustainable living and business practices with a bit of cultural and consumer behavior insight rolled in.  As I focused on marketing for all these … Read on >

Part of my personal mission in marketing to women is to be able to, finally, take gender out of it.  I believe that while women will always be the general core market and toughest customers, we are headed into a time, culture and generation where men, too, will be more … Read on >