Learned On...

Looking for Mass Sustainability Influencers? Think Women First

If influencing a mass of citizens toward sustainable behavior is anywhere within your mission, start with women.

I often write about sustainability hidden in plain sight, in terms of what a person or company may already be doing that could be or help drive further sustainability.  In the same way, women … Read on >

Plain Sight Sustainability, Mass Consumer Influence

First published on HuffPost Green, August 5, 2011

Because of its potential to change the minds of those people and businesses not currently in the sustainability choir, what I call sustainability hidden in plain sight is an … Read on >

CSR Origins: The Quakers?

 

When you think about corporations doing things right, your mind doesn’t immediately  think of a candy bar, but maybe it should.  In the course of my research on the attributes of corporate sustainability leaders, I came across a reference to … Read on >

Employee Engagement: Nurturing Internal Partners

*This article first published in the July 2011 issue of my quarterly newsletter.

Thinking sustainably is about seeing the interconnections of systems around a particular business problem or issue. Since, among other things, the people involved, the natural world, and government regulations are ever-changing, there’s no way for a business … Read on >

Water As Corporate Sustainability Driver

I recently heard Bruce Karas, Coca Cola’s VP of Environment and Sustainability, speak about that corporation’s continuing efforts to embed sustainability in their culture.  And, while he was referring specifically to the beverage maker’s activities and increasing awareness, I … Read on >

Unfamiliar Perspectives, Responsible Business

“Unless one makes a conscious effort to engage in dialogue with perspectives that are unfamiliar, disorienting, or even threatening, it is difficult to shed light on that which is partial and unexamined in one’s own understanding.” – Carol Sanford, … Read on >

Going Sustainable, Together

One of the reasons I’m so interested in the sustainability movement is that it forces the normally so suspicious and competitive business environment to do a 180.  They have to stop spouting “outside of the box” thinking and actually do … Read on >

Green to the Roots

The story in the New York Times today about how smaller, independent green cleaning product brands (like Method and Seventh Generation) are doing better than “green” lines of larger brands (like Clorox Green Works) presents … Read on >

Is Sustainability Growing Up?

I’ve been noticing at least a tiny shift in the greater sustainability discussion lately.  There are beginning to be more examples of sustainability-mature companies, organizations and just general business thinking. This is very positive!  Still, because this movement seems to move at glacial speed, it may be worth acknowledging these … Read on >

The Counterintelligence of Sustainability

One of the things that so intrigues me about sustainability is the way it forces a hard look in the opposite direction for just about every business topic.  For instance, you’d think “green marketing” would demand an overt or visible approach, but green or sustainable marketing seems to be most … Read on >