Learned On | gender, consumer behavior and sustainability

Learned On...

Storytelling Grows Up: Giving Consumers Faith In Your Brand

I’ve written about storytelling a fair amount in this blog, and I gave a MarketingProfs webinar on it earlier this year, so most of you know how important I think it is. My favorite author on the topic is Annette Simmons, who wrote in her book,The … Read on >

Getting Marketing Lessons from All Corners: Only A Game

Onlyagameimage
One of the benefits of living in a teeny state with many colleges is that there are often a lot of interesting people speaking or talented artists singing at places … Read on >

What Harley Can Teach Everyone About Marketing to Women

With a recent story by Clifford Krauss(reg. required) in the New York Times, the motorcycle manufacturer has certainly gotten its due recognition for serving its own women’s market very well – but what can you learn from the folks at Harley-Davidson?  Especially if you are in a male-dominated industry, … Read on >

Storytelling Strikes Again: Blackberry’s New Ad Campaign

Picture_5
How many of you have seen the new ad campaign for Blackberry (Ask Someone Why They Love Their Blackberry) – either in a business magazine or online – within … Read on >

Philanthropy: Administered by Men, Driven by Women?

Friends_with_money
I presented to a roomful of amazing people in the philanthropy "business" earlier this week in Cambridge, MA.  A fair number of them were women who had been young during … Read on >

Marketing to High Net Worth Women: Educate and Allow for a Longer Decision-making Process

The financial services industry has been male-dominated and focused since the beginning of time (or, whenever it officially became an industry), and that is becoming a bit of an issue as the number of women with high net worth increases.  They are not so easily sold with:

"Let me take care … Read on >

How Women Influence the Building Industry

Pcbc_dinnersf
Last week I gave a presentation for the Pacific Coast Builders Conference (PCBC) in San Francisco, and then I hung around a bit to learn more.  In addition to … Read on >

NewsBytes: Nau and GE’s “Ecoimagination” – Green Is Good Business

1) The June issue of Fast Company includes a great article by Polly LaBarre (reg. required) on Nau – a new enviro-friendly, outdoor/lifestyle apparel company that is choosing to do business in a very socially responsible way.   A few of the many things that struck me: a) their pledge … Read on >

Stories, Not Facts, Drive Human Behavior

Anna_sally_rb_and_me507
Having just returned from my high school reunion, where I talked with friends I hadn’t seen in 25 years and reconsidered my expulsion and re-admittance to said school (very long … Read on >

Reaching Voters: Personal Narrative in Politics

It would have been hard to miss all the media attention this past few weeks on Elizabeth Edwards’ recurring cancer and her husband’s plan to continue with his presidential campaign.  While you may or may not have read all of yesterday’s New York Times article on the couple by … Read on >