Learned On by Andrea Learned » Speaking Calendar

Urban Land Institute

Andrea Learned — Thu, 08 May 2008 17:34:33 +0000

Fifty retail, commercial and property developers from across the country heard my take on the big-picture women’s market trends, including the perhaps most industry-challenging: environmental sustainability.

Diamond Promotion Service

Andrea Learned — Tue, 18 Mar 2008 14:47:52 +0000

I spent a few days in Bermuda with a small group of independent jewelers looking to learn more about reaching women, without alienating men, and how to allow for the generational differences they had begun to notice – in terms of store layout, music, marketing tone etc. Outside of my actual presentation, we had fun dinner discussions about all the creative ways they were already marketing their stores. (This was a very savvy group.)

Trademark Property – ICSC

Andrea Learned — Mon, 03 Dec 2007 14:52:02 +0000

Thirty shopping center development, leasing and marketing specialists heard my take on the broader trends in marketing and gender at a NYC dinner event. Conceptual age marketing, with an emphasis on not making assumptions about what women like or respond to, were among the points I covered. This is a tough business to be in, but there are some smart players in it who are really taking the women’s market seriously.

Women In Philanthropy, CASE

Andrea Learned — Wed, 20 Jun 2007 13:34:51 +0000

A hundred development officers from secondary schools and universities across the country learned how to “market” to the many existing and would-be female donors in their alumni organizations. Never assume men will be the biggest givers, and engage women on many levels, before asking for funds directly.

Gulf Marketing Review, Dubai (U.A.E.)

Andrea Learned — Tue, 07 Nov 2006 19:57:44 +0000

I gave a few hundred male and female marketers from Dubai and the surrounding middle eastern countries a perspective on marketing to women in the U.S. and and idea of where they are likely heading (and fast) in serving the women of their region. The Gulf Marketing Review’s audience was an incredibly savvy and passionate group, so it will be worth watching as they learn to be more relevant to their very unique women’s markets.

Baltic Marketing Conference

Andrea Learned — Thu, 03 Mar 2005 13:28:29 +0000

Three different days and conference rooms full of Estonian, Latvian and Lithuanian marketers and advertisers got a feel for Don’t Think Pink, and transparent marketing – and learned how the guidelines for reaching U.S. women can also apply to their particular women’s markets. The bottom-line, as always – make no assumptions.