Influencer Engagement, Part II: It’s About Them

By | 2015-09-06T13:52:41+00:00 September 7th, 2015|Social Media|

As I mentioned in Part I, if you don’t feel comfortable using social media to develop “thought leadership,” as such, it might be more comfortable for you to think about developing “influencer engagement” instead. The shift from “all about me” to “all about them” – the industry thinkers and influencers - changes the expectation. Far [...]

Twitter Beckons, Business Leaders Go Missing

By | 2015-08-30T20:45:54+00:00 August 30th, 2015|Social Media|

The long established brand emphasis on raising business-to-consumer awareness (B2C) has lead to neglect of the as-important opportunities in developing business-to-business (B2B) thought leadership. In a world where value-sharing and trust-building have become so crucial to communications, this oversight has left a hole of epic proportions. And, while the legal department may still have to [...]