Global climate action momentum has recently shifted from the federal government level to the more local - city, state and region - level. With that in mind, the data mapping team at Onalytica and I chose to study the power and potential of Twitter influencer engagement around the #Cities4Climate tag, specifically. Our goal: to discover the opportunities [...]
Sometimes a kick in the gut really IS what we need. While the U.S. election earlier this month rocked the globe on many levels, what struck me most was how a certain unnamed person single-handedly used Twitter to garner so much public attention. Alternatively, it may be our own inattention to the leadership power of that particular [...]
Focus in on using your Twitter handle to engage around a single conference session. I predict that that effort alone will persuade you to make strategic Twitter use a bigger part of your leadership development pursuits in 2017.
Thanks to a couple of short business/personal trips to gorgeous places in the Pacific Northwest (home region pride!), I had the opportunity to have informal conversations with a few seasoned clean tech impact investors. After each of those interactions, I found myself wishing more of these folks were on Twitter. Why would I care? Because [...]
In today’s “crazy busy” world, mindfulness means paying attention to the thinking and “being” space you need to be the best leader possible. It’s up to YOU to make that space. This applies to your social media presence too. As a mindful leader, you need to be intentional about where you contribute and how engaged [...]
One of the more challenging things for business leaders to understand about social media is how much it is about sharing “love.” When I bring it up with clients, I usually need to pause for the “wait… what?” response. The general concept may demand an extra mindset shift for those in the business-to-business (B2B) world. [...]
I’m irritated. This past weekend, I had yet another conversation with an incredibly smart and talented woman, seriously lauded in her own professional right, whose supposedly innovative employer would prefer she not burn her light too brightly. As in — the company does not support her getting recognition for her incredible expertise via her personal Twitter account, [...]
Committing to Twitter around just one short, strategic period of time – a beta test’s worth – will help you see its incredible value for listening, learning and better leading.
As I mentioned in Part I, if you don’t feel comfortable using social media to develop “thought leadership,” as such, it might be more comfortable for you to think about developing “influencer engagement” instead. The shift from “all about me” to “all about them” – the industry thinkers and influencers - changes the expectation. Far [...]
In my work coaching clients on how (and why) to use social media, I’ve found an interesting tendency: While people seem fairly confident they have industry wisdom to share, and believe they have insight to contribute to the existing conversation, the idea of developing their own “thought leadership” seems uncomfortable. As has often been [...]
The long established brand emphasis on raising business-to-consumer awareness (B2C) has lead to neglect of the as-important opportunities in developing business-to-business (B2B) thought leadership. In a world where value-sharing and trust-building have become so crucial to communications, this oversight has left a hole of epic proportions. And, while the legal department may still have to [...]