Learned On...

Big Ticket Urban Real Estate: Guess Who’s Writing the Checks?

Look closely.  Who’s signing the paperwork and writing the deposit checks for $700K + condos in the big cities?  Both single and married women, apparently.

As reported by Christine Haughney in the New York Times, "Women Unafraid of Condo Commitment" (reg. required), condominiums in just one Brooklyn building are reflecting … Read on >

A Women’s Market Insight: Pet Insurance

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I don’t know what you do with all your extra time, but I’m a dog mom.  If I’m not walking Hilde, my Australian Shepherd who is so-gorgeous-I-could-die, I may well … Read on >

Single Women: Not Really A Minority

If it didn’t yet seem official enough for you, the findings of the U.S. Census Bureau “2005 American Community Survey,” make it so: Unmarried people lead 50.3 percent of U.S. households, while married couples lead 49.7 percent.  Sure, the definition of single may be a gray area … Read on >

Marketing to Solo Women: The Laundry Approach?

Whirlpoolduet

Whirlpool has just launched an effort to pull together single men and women, especially second-time singles (a new-to-me term, otherwise known as divorced) and singles … Read on >

Single and Loving It: A New Perspective on Marketing to Solo Women

Bostonglobecover

The cover story for yesterday’s Boston Globe Magazine says it all:  "Single and Loving It."  What the article’s writer, Keith O’Brien, presents isn’t some shocking new concept … Read on >

Follow up: Right Hand Rings

After my last post, I was paging through Fara Warner’s new book, The Power of the Purse (Pearson/Prentice Hall, 2005) and noticed that she devotes a few pages to the discussion of the 2003 De Beers marketing campaign for the right … Read on >

Societal Changes and the Wedding Band

Righthandring

A recent New York Times piece by Julie Bosman described a new, more lifestyle relevant, advertising campaign for the platinum wedding band industry:

"’What we found is that … Read on >

Houses: On A Solo Woman’s Buying Mind

Smallhouse

There’s more to the topic of housing than meets the eye. 

Smaller houses, multi-family dwellings, condos and townhouses, built from more environmentally-friendly building materials are IN.  Why? 

The fact that … Read on >