Embrace your feminine side, and you’ll go far in reaching women! This shouldn’t be news, but the reminder is always worthwhile. My latest eBrandMarketing.com post does just that. Here’s a sneak peek:

Business is often approached in a linear, set, “we’ve always done it this … Read on >

Thinking about and protecting the environment is increasingly important to consumers (as per this recent MediaPost research brief on Nielsen Online findings).  To those of us studying female consumers, in particular, this should be no big surprise.

My latest post for eBrandMarketing presents a good example of one brand … Read on >

American philosopher Ralph Waldo Emerson wrote this oft-repeated observation, and I’ve used it as a tagline of sorts, since founding Learned On Women in 2004. As socio-anthropologist and author Helen Fisher observed in her book, The First Sex: he “correctly discerned another feminine faculty related … Read on >

My latest post for eBrandMarketing.com considers the consumer advisory board (or customer advisory board, aka CAB) concept.  Taking a cue from Chrysler (and the other huge brands like P & G that have formed them on a large scale), smaller brands/even independent retailers might gain much from developing their … Read on >

I’ve got polar winds on my mind today (it’s cooooold in Vermont), and have been inspired by recent news about people with forethought to ease polarization around hot-button issues. Ah.. there’s hope!

See my full post at eBrandMarketing, or just ponder the following excerpt:

Is
polarization a habit for some people … Read on >

yWhen it comes to form and function, the huge industries behind cars and computers perhaps struggle most to keep the delicate balance for today’s consumers.  Both realms have long been run in very traditional ways, with product development and marketing decisions based mainly on linear thinking.  But, any brand that … Read on >

I’ve written about storytelling a fair amount in this blog, and I gave a MarketingProfs webinar on it earlier this year, so most of you know how important I think it is. My favorite author on the topic is Annette Simmons, who wrote in her book,The … Read on >

This week I launch my contributing editorship with eBrandMarketing.com [ed. note: as of 11.08, that blog became ReachingWomenDaily], with a post on my mission to make “marketing to women” obsolete. The non-gendered end goal = marketing to the highest customer standard, whoever that customer may be … Read on >