Driving Social Change: Women and The She Spot
My eBrandMarketing post on the new book by Lisa Witter and Lisa Chen just went up. Whether you THINK “social change” concerns your brand or not, it does. Mark my words – and read The She … Read on >
The Wise “Shopper’s” Take On Palin
There is no way you haven’t come across bits and soundbytes of blog discussions/news reports on the McCain campaign’s choice of Sarah Palin for VP. If it’s just too much for you to read one more thing, I understand. But, if you might be interested in the perspective … Read on >
On “Micro-Precincts” And Marketing
My latest eBrandMarketing post looks at some of John Zogby’s new consumer trends (as per his latest book, The Way We’ll Be) and relates those to the women’s market. Here’s a clip:
Interestingly, if marketing to women is your task, you have likely long been using this … Read on >
Claim It: Be Your Industry’s Marketing To Women Thought Leader
These are interesting and lean times – and marketing is one of the first budgets to get hit for most businesses. In such an uncomfortable holding pattern, normally creative/idea rich marketing pros must face months with no more new ad campaigns, no more consultants, and no new research. … Read on >
Proclaiming YOUR Marketing To Women Expertise
In my latest eBrandmarketing post, I write about how any one brand can become known for marketing to women well, by doing its homework and then sharing it.
Here’s a clip:
Share the wealth – we’ve all heard that phrase. But, for traditional industries slowly starting to understand and commit to … Read on >
How to Nurture Your Marketing to Women Brain
In my latest eBrandMarketing.com post, I write not about any tactical aspects of marketing to women, but about the broader brain preparation – how to get your mind ready to learn how women in your market buy. Having an open mind is one of my suggestions and continually … Read on >
Memo to CMOs: Consumer Insights Should Be A Priority
No one is to blame here, but high level marketing types are apparently still spending more money on branding and promotions than they are on gathering consumer insights. This seems odd, since no amount of money you throw at those two things will actually be effective (for the long term, … Read on >
The Value of Marketing to Women Success Stories
What works for a certain segment of women once, and for a particular product or service, will not necessarily work for that same segment again. Dove nailed it with their various “real women” ads, because they did the research and figured out how to apply their findings to a very … Read on >
What Affects A Woman’s Buying Path Now?
One way to really miss the point with the women’s market is to do a one-time study of their buying patterns/purchase influencers and call it good. Where women are going or no longer going along their daily buying path is much different now than it was a few years or … Read on >
Better Insights Arise From Mixing Company
In my latest eBrandMarketing post, I write about how to make women seem less foreign as consumers. Yes – they are worth “studying,” but mainly it’s time to interact with them.
Here’s a clip:
In the marketing realm, there is much evidence of the same sort of fear of the … Read on >
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