I attended a baby shower this past weekend, and got into a great conversation about favorite children’s books.  That happened to be the theme for the gathering, making it easy to find a $20 gift and not spend a lot more on baby clothes or random items that the parents-to-be … Read on >

So, let’s say you’ve never quite believed me or absorbed what’s in my book, Don’t Think Pink.  That’s fine.  Maybe it’s just been a lot easier for your business to … Read on >

I’m one of those not-very-rare creatures: a woman who likes beer.   I don’t need any stereotypically feminine bottle or tap to drink it, and neither do any of my female friends.  Plus, we tend to drink beer in mixed company -so, the latest attempt by Heineken to reach the … Read on >

Do you really know the women who are buying your brand?  Or, have you made up some imaginary profile from which you determine your next steps?

Nancy Franklin wrote a great New Yorker piece (August 13, 2007) about Lifetime Television, its "product" – in terms of its Sunday show … Read on >

It has been roughly a decade since the concept of “marketing to women” first got some attention, and a lot more brands are considering the importance of the women in their markets. (A round of applause goes here.) But, do I still detect a pink tinge in a lot … Read on >

I have recently noticed a few more traditionally male-oriented industries doing a good job reaching women, and they are doing it without going “pink.” Two examples are Under Armour and Trojan. They have kept the testosterone (and humor, in the case of Trojan) in their approaches … Read on >

When I very occasionally drank tequila… way back in college, part of the fun of the experience for me was joining the guys and crossing that line from my usual beer or white wine to really, shall we say, "celebrate."  Even though I get a headache just typing this post … Read on >

Are more men buying female-targeted skincare and beauty products and treatments? Apparently so – but these guys must be bold enough to brave the department store make-up counter or the night cream aisle at the grocery store – a very female realm. So, what’s a guy to … Read on >

With a recent story by Clifford Krauss(reg. required) in the New York Times, the motorcycle manufacturer has certainly gotten its due recognition for serving its own women’s market very well – but what can you learn from the folks at Harley-Davidson?  Especially if you are in a male-dominated industry, … Read on >

Lately, I find myself buying Esquire in airport bookstores more and more often.  And today, the June issue of Elle arrived, and I realized that the articles or … Read on >