Thankfully, a fair number of industries have jumped on the marketing to women bandwagon by now (financial services and home improvement to name two) and are moving toward the 2.0 level of understanding. Still, plenty of others – many of which are just too embedded in their traditionally male-oriented … Read on >

I’ve been talking with a lot of men lately about if and how gender roles or stereotyping issues come up for them (or against them) in life and in business.  Mainly our conversations have been about how, while they don’t know about other people, they feel like they’ve built a … Read on >

There’s been a recent flurry of “women’s site” activity:

- I’ve just read news of Dove.com’s new more social media-style web site. – Mom-blog, Dooce.com also recently got big coverage for its advertising sales numbers, even given the take-no-prisoners writing style of its founder, Heather B. Armstrong. – Yahoo just … Read on >

1) There is a good post and interesting discussion of whether or not social media is “feminine” (i.e. because women like to connect and thus… you know, the usual stereotype) on SocialMediaExplorer. I put myself right out there as a freak of nature – in that I blog … Read on >

Nicholas Kristof’s piece in the Sunday New York Times (April 6th) made a great point – mainly in terms of the current political races, but also, I think, in how sexism comes up or doesn’t in the business realm. It isn’t a men versus women question, because anyone … Read on >

Even when it comes to the stereotype of silly, emotional, dying-to-connect-with-women-everywhere women (can you tell I’m being facetious?), there has got to be a saturation point for shopping, diet, sex tips, parenting and “lifestyle” content. Pretty please?

With the number of women-focused magazines, television shows, radio shows, blogs and … Read on >

1) Diane Mermigas wrote a very inspired and thorough MediaPost blog post on “women’s sites” and how women are actually not being served by them. The launch of Yahoo’s latest addition to the ranks, “Shine,” was what got her going. Her observations are spot on, and … Read on >

According to an article by Michael Schwirtz in the New York Times (3.30.08), Russia is seeing a surge of marketing to women with a variety of products, often using the color pink or stereotypical messaging to get attention. Schwirtz reports specifically on a Russian vodka brand – Damskaya … Read on >

Because I still see examples of it, I feel the need to occasionally return to the dangers of making assumptions about your female customers.  These assumptions are reflected in the brands that seem to be trying desperately to reach more women by adding nail polish, diet tips, sex advice or … Read on >

Count me as one of the 40.5 million women (out of 90 million people) expected to watch the Super Bowl on February 3rd. Where usually I am not … Read on >