Learned On...

Sonic-identity: A New Brand Differentiator for the Women’s Market?

Teacollectionlullabies

For a few brands that are turning up the sensory side of their customer experience, what you see isn’t necessarily all you get. What you hear may be part … Read on >

Will Product Placement Woo Moms?

Ty_pennington_1 My, my, if Hollywood isn’t trying to convince us all to drink Diet Coke (as in a made-for-TV- movie I saw the … Read on >

The Mom Factor

Moms

About a week ago, I received an advance … Read on >

Traveling with Kids? Make The Trip a Dream for Parents

Wellington_boots_1

In “Hip Hotels With a Kid-Friendly Vibe” from yesterday’s New York Times (registration required), Jennifer Conlin wrote of … Read on >

One Thing Target Is Missing

Nursing_mother

I was on the phone yesterday with a friend, oohing and aahing about how great Target is, and be-moaning my new life without one (the closest being, I … Read on >

Chief Everything Officers Do It Better

Raindrops

Midst hurricane-related downpours yesterday in Manhattan, AOL/media networks put on a fun event to launch their appropriately titled “insight series.” They announced the findings of AOL/Roper Public Affairs 2004 … Read on >