Did you ever notice that ours seems to be a self-regulating culture when it comes to gender and stereotypes? When the ways of the world get too masculine, women step in and stir up the waters to get their due, and, so too, when the world veers too heavily … Read on >
A recent poll of 2,500 American women by Woman’s Day/AOL Food, found that nearly 80% were not concerned with their children’s weight. As reported in MediaPost, the poll results also revealed this contradiction:
"80% believe eating healthier would be easier
if cost weren’t an issue; yet 85% said their … Read on >
As Colonel Nathan Jessep in "A Few Good Men," actor Jack Nicholson practically spits out the line: "You can’t handle the truth." When I read John Schmeltzer’s June 11th article (reg. required) in the Chicago Tribune about McDonald’s newly launched public relations move toward "transparency" with moms, that’s … Read on >
Whether or not, and how, a brand supports a cause is becoming a more and more relevant crossroad on a woman’s buying path. Still, this remains an oft-neglected consideration … Read on >
There is an article in yesterday’s Los Angeles Times (reg. required) about getting women to try the new Nintendo Wii product. Perhaps because I am not around … Read on >
I don’t know what you do with all your extra time, but I’m a dog mom. If I’m not walking Hilde, my Australian Shepherd who is so-gorgeous-I-could-die, I may well … Read on >
The purpose of marriage used to be to raise children. There has been a pretty big societal change since, say.. the 1960s, and that is no longer the case. In … Read on >
Has anyone else noticed the storyline of the recent "Bold Moves" campaign television spot for the Ford Freestyle? It starts with a mom and … Read on >
Television ads these days are often not all that unique or compelling even when they are considered "good," yet when they are bad – they can be really, really bad. … Read on >
May was national scrapbooking month, but I swear it still lingered in the air this early June. Tuesday morning I visited a scrapbooking store here in the Burlington area to … Read on >
