A recent New York Times piece on how Target uses data analytics to reach pregnant women with their ad campaigns (at just the right time) got me thinking.  How can sustainable businesses leverage their … Read on >

Angela Walseng and Wendy Scherer of The Social Studies Group and I were recently interviewed on Purse Strings Radio about our Green Mom Eco-cosm Study. We got into some lively discussion about:

• A woman’s awareness of her own journey toward sustainable or “green” living, and how she allows … Read on >
  

1)  Businessweek recently posted an interesting piece by Jeff Bussgang (note: male perspective) on gender and leadership in the VC realm.  In it, he offered up several ways to look at sexism in that field – which then launched some engaging discussion in the comments (and yes, I added … Read on >

All things being equal, parental duties were beginning to be noticeably shared in the U.S. by mid-2008.  Men and women were requesting more flexible work schedules and deliberately mapping out who does what chore at home – and seeming to take it in stride.  It was tough enough with two … Read on >

Sometimes being interviewed triggers my memory of tried and true marketing to women truths worth another mention.  This time, that occurred in a discussion with a FuelNet writer who was asking me about moms, especially.  (And, to be clear – in my mind that conversation was about women first, … Read on >

This just in: Men as dads today are not too worried about emasculation as they shop, cook and do other typically “female/mom” tasks.

Interesting… We seem to be in the middle of a perfect cultural storm of influences affecting this new perspective. I like the way a new report from … Read on >

1) New research finds “that (Power Moms) women online ages 25-54 with at least one child are nearly twice as likely as the average Web user to provide frequent advice about Parenting/Family, Non-food Household Products and Beauty/Cosmetics.” Other topics these women cover include: Clothes/Fashion, Food & … Read on >

Especially in an industry is rooted in the construction and building industry (where bigger and more imposing have long been "better"), it can be hard to even wrap your mind around how the consumer actually experiences the space. Imposing structures do not inspire a lingering shopper – who knew?

So, … Read on >

There’s been a recent flurry of “women’s site” activity:

- I’ve just read news of Dove.com’s new more social media-style web site. – Mom-blog, Dooce.com also recently got big coverage for its advertising sales numbers, even given the take-no-prisoners writing style of its founder, Heather B. Armstrong. – Yahoo just … Read on >

In my years of monitoring and analyzing marketing’s latest, one thing is for sure: pretty much every market segment is misunderstood and there has, without a doubt, been a study done on it.   If you lined them up next to one another, whether men/women, Boomer/Gen Y, mom/single dad, wouldn’t all … Read on >