If your agency or marketing department still considers the women’s market an aside, definitely cut it from your budget.  The sooner the better.  On the other hand, if reaching the most influential, “chief household operating” consumer is your goal – such a cut would be marketing suicide.  Do I have … Read on >

This just in: Men as dads today are not too worried about emasculation as they shop, cook and do other typically “female/mom” tasks.

Interesting… We seem to be in the middle of a perfect cultural storm of influences affecting this new perspective. I like the way a new report from … Read on >

If the New York Times is reporting on men and Botox, that doesn’t necessarily make it mainstream… yet. Still, I would suggest that you file it away should you ever need proof that men are:

- starting to express more interest in buying products that were previously women-specific … Read on >

That men are starting to flock to grooming blogs/sites like groominghealth.com and menessentials.com (as per a recent Iconoculture newsletter) should not come as a big surprise. If you’d paid much attention at all, you’d have noticed the subtle shift in content of the established titles (my … Read on >

Thankfully, a fair number of industries have jumped on the marketing to women bandwagon by now (financial services and home improvement to name two) and are moving toward the 2.0 level of understanding. Still, plenty of others – many of which are just too embedded in their traditionally male-oriented … Read on >

It turns out that women are increasingly driving the wine industry (just ask Julie Brosterman at Women & Wine), and it is no surprise that the men behind beer are also interested in a little of that action – as it were. So then, the question is either … Read on >

Men have officially become the “next big thing” for marketers. So, should we just forget our women’s market knowledge and shift attention completely toward the male species? No. Instead, the research and experts cited in an AdWeek article by Andrew Adam Newman suggest that what … Read on >

Coming up with a title for this post was hard. The word “feminist” throws all sorts of people of both genders out of whack, and why would I want to look at how this applies to marketing, anyway?

When I came across Dave Hill’s article in The Guardian, I … Read on >

I’ve been talking with a lot of men lately about if and how gender roles or stereotyping issues come up for them (or against them) in life and in business.  Mainly our conversations have been about how, while they don’t know about other people, they feel like they’ve built a … Read on >

You can see it… the hesitation in their eyes.  Many a marketer from a traditionally male-oriented brand responds to the idea of "marketing to women" like this:  "But, if we "’feminize’ the product, won’t the men hate it?"

Argh, to that misconception.  The truth is that men will hate it only … Read on >