After much to-do about delivering talk radio in a woman’s way, GreenStone Media, the high profile radio network founded by Susan Ness and backed by the likes of Jane Fonda and Gloria Steinem,  has apparently folded.*  I got the word from a friend in radio, but the Radio … Read on >

I think I’ve mentioned this before, but does anyone else have a keen interest in those cell phones with big numbers, few features and a $10/month plan?  Jitterbug is … Read on >

1) The June issue of Fast Company includes a great article by Polly LaBarre (reg. required) on Nau – a new enviro-friendly, outdoor/lifestyle apparel company that is choosing to do business in a very socially responsible way.   A few of the many things that struck me: a) their pledge … Read on >

1) A friend pointed me to this article/post by Joel Makower on whether or not there is a green business bubble.  A few of his points about why green isn’t a bubble could be just as easily applied to the women’s market.  For example, take Makower’s #3 (parens indicated … Read on >

1) Will switching ad agencies change anything for the Kmart brand?  Though I have fond memories of the store from my Michigan childhood, thirty-plus years later, my local Kmart is drab, dirty and depressing.  I race in there to buy the occasional Martha Stewart branded homegood, but that’s it.  The … Read on >

1) Sarah Mahoney wrote a great MediaPost commentary on just how powerful the LOHAS (lifestyles of health and sustainability) customer is in today’s marketplace.  They are more attracted to smaller, more authentic, socially and environmentally responsible companies and – they are leading the way for a lot of … Read on >

1) I bet this USA Today article by Bruce Horovitz has already caught your attention, but just in case – take a look at "Alpha Moms Leap to Top of Trendsetters."  My question: Is it really a particular type of mom, or is it, as I suspect, a type … Read on >

This just in:  As per MediaPost, Forbes is launching Forbes Life Executive Women in October.

I am all for better serving the businesswoman reader, but am wondering if entire new magazines need to be created to do so.  Forbes is an established, well-read publication.  What about just working to … Read on >

1) Specifically with regard to its new Aura and Outlook models, Saturn has formed a cross-promotional relationship with the magazine publisher, Rodale, Inc.  The brand, along with GM, … Read on >

This just in, as published in a MediaPost Research Brief (reg. required):

"According to research from the Radio Ad Effectiveness Lab (RAEL) released at the Radio Advertising Bureau’s (RAB) Management & Leadership Conference, recall of advertising is dramatically enhanced when a mix of Radio and Internet ads is used together … Read on >