With all the year end lists and predictions, I thought this spoof question from the New York Times Q&A with Stuart Elliott was worth sharing (If I could find a URL that links directly to this q&a online, I would).  As we head into 2008, let’s be careful not … Read on >

"We don’t target women first."  That was one of Lauren Zalaznick’s (President of Bravo Media at NBC Universal) responses in an interview for TV Week magazine… and it caught my eye.

Here’s the specific question posed, with more of her answer (which I only used part of, and which … Read on >

1) Morning television is all about women, as we’ve all long known, but there does come a point of no return in the fluffy factor. In “Morning TV Veers from News to Frills,” (December 4th, reg. required) New York Times writer Alessandra Stanley wonders how/if viewers will … Read on >

1) The latest Packaged Facts report on the U.S. Men’s Market finds that there is a significant, if minority, segment of men who: "…place a premium on staying fit and looking good and following fashion.  Rather than viewing shopping as a necessary chore, they enjoy shopping as … Read on >

This just in: Lululemon, a yoga/fitness-wear maker with much marketing savvy and that I, for one, have been going ga-ga overfor a few years (even though it is not inexpensive), has been caught in a contradiction.  This is something that could happen to any brand, but this news is worth … Read on >

Mike Martin, a regular (and very good) commentator for  the local public radio station, brought up an interesting point in his piece this morning, in that it just may have taken Al Gore’s Nobel Prize to make an environmental stance a masculine pursuit.  No longer about simply "cleaning … Read on >

One of the benefits of living in a teeny state with many colleges is that there are often a lot of interesting people speaking or talented artists singing at places … Read on >

1) A pink and girly “boutique” version of Monopoly recently got some attention on the Popgadget blog. Well, this is exactly what all girls and women have been waiting for. It makes the game so much more, hmm.. engaging. As Jenn wrote: “…the thimble, … Read on >

1) The women of the blogosphere continue to drive SMART© certified sustainable standards for consumer products, and the corporations are starting to listen. Check out Mary Hunt’s post on the latest: This situation reminds me of a quote attributed to Nancy Reagan: … Read on >

1) PME Enterprises, founder of the M2W and M2Moms conferences have entered the green space! Their first annual Good and Green Conference will be held in Chicago, November 29th and 30th.  If you need insights on how to integrate environmental awareness/sustainability throughout your brand so that consumers … Read on >