Satire isn’t only for Jon Stewart and politics (though he surely reigns eternal). It is also a great mechanism for consumers or the pop-culture media to raise up the disconnections in a brand’s understanding of their markets. One (with … Read on >
In response to a New York Times Sunday magazine (Feb. 1) story on single women raising their kids as a group with no husbands around, Marc E. Greene wrote a letter to the editor (Feb. 15). One thing he wrote seemed to also apply to marketing – and … Read on >
Slate’s XX Factor blog has become Double X (as announced in November, 2008). A recent Ad Age article about the growth of women’s online networks written by Marissa Miley quotes Slate’s publisher, John Alderman, on the why/how of that change:
“We are doing what hasn’t been … Read on >
1) Shopping centers are clearly, and not surprisingly, feeling pains in today’s economy. Stories like this Wall Street Journal piece and this USA Today piece describe the trouble developers are facing in trying to lease space, and the lengths to which some malls are … Read on >
1) Recent Social Technologies/Spike TV research shows that "guys are still deciphering what it means to be a man in the post-feminist world," and, as Social Technologies Senior Analyst Chris Carbone further explains: "Life is complex, and even contradictory and—just like women—guys … Read on >
1) Though I report on both the ups and downs of the brand, I am, at the core, a Lululemon lover. That’s why it was interesting to read that the yoga apparel retailer’s new CEO is a woman with a Starbucks background. Margaret Brennan’s CNBC interview with … Read on >
1) As reported by Karl Greenberg in MediaPost, Kimberly-Clark has announced that its Kleenex brand will continue it’s "Let It Out" campaign with its Beijing Olympics sponsorship. The launch piece for that partnership is a documentary-style video, described this way in the article: "The film extends … Read on >
1) A commonly pondered question in the consumer goods world is this: how does a brand continue to serve its most passionate core customers and still expand into new markets? QuikSilver has launched a new 20-something women’s clothing line that is all about lifestyle and not directly linked to the … Read on >
I just came across a blog post that brings up a fairly common ad campaign phenomenon: two gender stereotypes for the price of one. Though the "chocolate man" television ad being discussed was clearly an attempt at humor, it actually comes off as either "off" or just plain … Read on >
