I’ve written about this before, but just came across a Portfolio article on Slate’s “absorption” of DoubleX that was so compelling I had to share. To me, this discussion is important because it represents a broader perspective on marketing to women – with insights for any industry. … Read on >
Who, or what, really sold you on the marketing to women (aka M2W) opportunity for your business, and does that sales pitch need to come from a man? I could say I’m about to get up on my soapbox, but it is not that I’m angry about it – just … Read on >
Christine (C.B.) Whittemore of Flooring the Consumer just published her interview with me for her series on Bridging Old & New. My use of social media is nothing groundbreaking, but perhaps I’m like the majority of you? I went into it with caution and parameters, and have been … Read on >
New research from Harvard Business School shows, among other things, that men follow more men than women on Twitter, and that men are more likely to do reciprocal following (two participants choose to follow each other). This study also cited behavior that Deborah Tannen, sociolinguist and author of … Read on >
What does your laptop say about you? Mine is a black MacBook. Does it mean something if it isn’t pink or red, or stored in a very stylish case when I travel?
Josh Fruhlinger called me a few weeks back to talk about just that. He’d noticed an oddly and overly … Read on >
My interview on The Browser, a local digital media/online realm radio show, airs tonight at 6 pm Eastern on an internet station called The Radiator – WOMM-LP 105.9. If that time doesn’t work for you, you can always go back and listen to the podcast version later to … Read on >
Just a quick news byte as a follow up to my blog post from late 2004 (wow, I’ve been doing this that long?) on the Innocent smoothie drink brand. I loved it then for its humanizing approach. Can/will its new owner, Coke, maintain that “social focus?” Read Aaron O. … Read on >
