It is no surprise that the pro golf industry is desperately seeking sponsors in this economy.  But, there may be a clue to help that situation hidden in the profile of the typical golf fan.  Consider this fact, from Carl Prine’s recent Pittsburgh Tribune-Review article:

The typical follower … Read on >

In response to a New York Times Sunday magazine (Feb. 1) story on single women raising their kids as a group with no husbands around, Marc E. Greene wrote a letter to the editor (Feb. 15).  One thing he wrote seemed to also apply to marketing – and … Read on >

One of the six guidelines to transparent marketing in reaching women, as laid out in Don’t Think Pink, is: to build customer feedback into your process.  Over the years since DTP published (and, to be clear, my co-author and I were by no means the first to tout the … Read on >

There is an annual pre-Super Bowl buzz-buildup and an ensuing flurry of commentary about gameday ads – and all of it is just part of the entertainment.   But, these attention-getting moments on one deep winter’s Sunday evening reflect no true marketing wisdom.  Such flash-in-the-pan attempts at reaching millions of … Read on >

Given the topic of economics from the global perspective, how is it possible that a thought leader gathering could have so few female participants?  That’s exactly what Morice Mendoza, editor of Women-omics discusses in his BusinessWeek article on the 2009 World Economic Forum (WEF) in Davos.  In it, … Read on >

Beer brands have a distinct advantage in advertising. They are practically expected to use humor, and have long been allowed some degree of gender stereotyping (and perhaps welcomed outcries of “sexism” as worth the negative publicity). … Read on >

“Women control gadget buying.”  Why is this shocking, again?

A Gizmodo blog post about a panel discussion on the female consumer’s buying power at the annual January CES (Consumer Electronics Show) quotes the same, or very similar, numbers (citing a Sex and Electronics article) we’ve heard come out of the … Read on >

A recent Wall Street Journal article by Mark Penn describes the “new info shopper.”  While I have no problem concurring with his description of this information-gathering, deliberate consumer, I submit that there is nothing “new” about it.  Instead, the info shopping ways that have long been considered to be … Read on >

The only way to head into 2009 with a positive mindset is to embrace interconnected, relational thinking.  As a marketer you simply won’t be able to reach consumers if you don’t step back from your fear and tradition-grasping ways.  If you can bring your brain to admit it – circumstances … Read on >

If your work as a marketer is beginning to seriously conflict with your personal views about consuming wisely – you are not alone.  Helping to sell more products – as you envision your friends and neighbors already on tight budgets – just feels wrong.  But there are a few things  … Read on >